Daniel Brereton

Stella McCartney

Commercial

Stella McCartney

Exploring the next generation of alternatives to plastics with the new #StellaEyewear Bio-Acetate collection. ⁣

As a signatory of the ‘New Plastics Economy Global Commitment’, Stella has have pledged to eliminate unnecessary, problematic plastics and ensure that 100% of their plastics used can be recirculated or composted by 2025.

Creative Direction: Conor Cronin
Director: Daniel Brereton 
DOP: Simon Plunket
Focus Puller: Michael Hobdell
Loader: Rachel Wood