Daniel Brereton
Stella McCartney
CommercialStella McCartney
Commercial
Exploring the next generation of alternatives to plastics with the new #StellaEyewear Bio-Acetate collection.
As a signatory of the ‘New Plastics Economy Global Commitment’, Stella has have pledged to eliminate unnecessary, problematic plastics and ensure that 100% of their plastics used can be recirculated or composted by 2025.
Creative Direction: Conor Cronin
Director: Daniel Brereton
DOP: Simon Plunket
Focus Puller: Michael Hobdell
Loader: Rachel Wood